Sundance in Second Life

It took me all day, but I finally finished a write-up on Sundance Channel's just-announced excursion into Second Life. Read the whole thing here. In summary: for the niche that already cares about films like Four Eyed Monsters and already dabbles in things like Second Life, this is a dream come true. But seen on a larger scale, corporate entertainment companies have a long way to go when it comes to integrating themselves in the virtual world.